Direct Mail Advertising
Direct mail advertising is a form of advertising that uses physical mail to deliver a promotional message directly to the customer. It is a common way to reach out to customers who may not be reached through other forms of advertising. Direct mail advertising can be used to promote a product or service, or to solicit feedback from customers. It can also be used to increase brand awareness or to create a mailing list of potential customers.
Direct Mail Advertising Statistics
In the United States, direct mail is still a very powerful advertising medium. In fact, according to the Direct Marketing Association’s (DMA) 2017 Response Rate Report, direct mail had a response rate of 5.1%. That’s higher than the response rates for email (3.0%), social media (0.6%), or online display advertising (0.4%).
What’s more, when you break down the response rate by industry, you see that direct mail outperforms other channels in a number of industries. For example, the response rate for direct mail is 9.9% in the automotive industry and 10.3% in the non-profit sector.
Why Is Direct Mail Advertising So Successful?
There are many reasons why direct mail is so successful. One reason is that it allows you to target your audience specifically. You can choose the recipients of your mailing based on factors like age, income, or purchasing history. This makes it more likely that your message will reach people who are interested in what you have to say.
Another reason direct mail is successful is that it’s a very personal medium. Unlike email or social media, when someone receives a piece of mail, they know that it was specifically sent to them. This creates a feeling of connection and intimacy that isn’t possible with other forms of communication.
Finally, direct mail is tactile and visual. People are drawn to physical objects, and direct mail allows you to use this to your advantage by including images and graphics that can really capture people’s attention.