An Increase in Conversions is the Biggest Benefit of Online Directories
All business owners want to increase their conversions. You want to be able to find more leads, and then capture them and turn them into actual customers. It’s the goal of everything you do for your business. Online directories have many benefits, but helping you get those leads and more customers into your door is by far the biggest.
The very nature of online directories is what allows them to do this. Today consumers go online before they purchase anything. When they do, the business listings in online directories are often the first thing they see. For example, when a customer searches for a business, product, or service in Google, the Google 3-pack appears before any other search result. This 3-pack is created using business listings from Google My Business. Facebook pages are also often the first result seen when customers search for businesses.
When customers see these results, they click on the link and learn more about the business. They learn about the products and services they offer, what their hours of operation are, and in many cases can even call the business. This is very effective. More than half of users that visit a business, or their listing, online using a mobile device visit the business within the same day of searches. Approximately one-third of users that make the same search on a laptop or desktop computer will also visit a business within a day after making a search.
By simply placing your business in online directories, you are vastly increasing the chances of customers seeing it and learning more about your business. They have been one of the best ways for businesses to increase their conversions for several years, and that momentum is not going to slow down any time soon.